As the financial services sector undergoes a digital revolution across the MENA region, Morocco is emerging as one of the most promising and often under-discussed markets. While Egypt and the UAE have taken the spotlight in fintech media, Morocco is building a dynamic ecosystem powered by forward-thinking regulation, tech-savvy consumers, and a strong national commitment to digital transformation.

At BKN301, we actively monitor fintech trends across the region. With clients already in the Middle East and North Africa, we see Morocco as a key market poised for the next wave of innovation. The numbers and the initiatives back this up.

Morocco’s Fintech Landscape.

Digital Payments & Market Activity

SMEs Embracing Digital

According to the 2025 Mastercard SME Confidence Index, Moroccan small businesses increasingly view digital transformation as a growth driver. With digital payments improving customer trust and operational resilience, SMEs are leading adoption in sectors ranging from retail to agribusiness.

Digital Payments Innovation

In September 2024, Mastercard reported that Morocco’s digital transaction value reached USD 6.53 billion, with projections hitting USD 8.47 billion by 2028. This surge is fueled by a mobile-first population and a rising wave of e-commerce platforms.

Real-World Example: Fintech Catalyst – The “Morocco Now” Strategy

A key part of Morocco’s fintech momentum comes from its “Morocco Now” strategy—launched by the Moroccan Investment and Export Development Agency (AMDIE). This initiative isn’t just a branding campaign. It’s a national push to position Morocco as a digital and financial gateway to Africa, with fintech as a pillar of its future-ready economy.

As part of this strategy, the government has:

• Launched the Moroccan Fintech Clusterto incubate startups and connect them with banks, telecoms, and regulators.
• Partnered with organizations like GIZ (Germany’s development agency)and the World Bank to improve access to capital and accelerate regulatory innovation.
• Supported “Horizon 2025,”a fintech sandbox initiative led by Bank Al-Maghrib and the Moroccan Capital Market Authority to fast-track digital financial products.

These programs have already produced tangible outcomes. For instance, homegrown fintech InTouch has expanded across 10 African countries, building on Morocco’s digital-friendly environment and state-backed scalability tools.

Regulation & Financial Inclusion

Financial Inclusion Gains

Morocco has improved adult bank account ownership from 29% in 2017 to 44% in 2021, with its National Financial Inclusion Strategy (NFIS) targeting 75% by 2030. Much of this growth is being driven through mobile wallets and agent banking systems.

CBDC Exploration

In partnership with the IMF, UN, and World Bank, Bank Al-Maghrib is exploring a Central Bank Digital Currency (CBDC) to streamline both domestic and cross-border transactions an effort that could leapfrog infrastructure gaps and reduce remittance costs for the Moroccan diaspora.

What This Means for Fintech Infrastructure and Embedded Finance Providers

As Morocco deepens its digital ecosystem, the opportunity is clear: there’s growing demand for modular, API-first fintech infrastructure that supports mobile payments, cross-border flows, and embedded finance. Banks, telecoms, and even non-financial players are exploring ways to launch financial services with minimal complexity.

Providers offering plug-and-play solutions with strong compliance tools, localization capabilities, and rapid go-to-market timelines are in a prime position to succeed.

Final Thoughts: Morocco’s Fintech Momentum in 2025

With a young, mobile-native population, a supportive government, and serious regulatory innovation, Morocco is quietly laying the groundwork to become North Africa’s fintech powerhouse.

For fintech enablers focused on open finance, digital wallets, or next-gen payments infrastructure, this is a market worth more than just watching; it’s worth building in.

At BKN301, we’re committed to helping partners thrive across emerging markets, including Morocco. Let’s shape the future of finance together.